Free Tool
Website Visitor ID Calculator
97% of your website visitors leave without filling out a form. This tool shows how many of them we can put a name, email, and phone number on — and what that's worth to your business every month.
Assumes ~30% identification rate and a 1% close rate on identified visitors.
How it works
Three inputs. One honest number.
Enter your monthly traffic
The rough number of unique visitors your site gets each month. Your GA4 or GSC will show you this — use the last 30 days.
Enter your average deal size
What one closed customer is worth to you. Use lifetime value if you're a subscription business.
Read the recovery math
30% visitor-to-identity resolution rate. 1% identified-to-closed conversion. Multiply by 12 for the annual number. That is what leaves the table every year without visitor ID.
Frequently Asked
Real questions. Real numbers.
Where do the 30% and 1% assumptions come from?
The 30% is our observed resolution rate for U.S. consumer traffic across our client base — the percentage of anonymous visitors we resolve to a real first name, last name, personal email, and phone number. The 1% is a deliberately conservative close rate on those identified leads (most clients see 2–5% once they build a follow-up cadence). We use the conservative number so the recovered-revenue figure never inflates.
Do I need a form on my site for this to work?
No. That is the entire point. Traditional web analytics only tell you who filled out a form — everyone else is anonymous. Dapper ID™ resolves the anonymous traffic that leaves without filling anything out (about 97% of visitors on a typical site).
Is this legal? What about privacy?
Yes. Dapper ID™ uses hashed-email identity resolution and consent-based data partnerships that comply with CCPA, GDPR, TCPA, and state-level privacy laws. Every resolved identity is a real opt-in consumer in a legally-sourced graph — not scraped, not stolen. Full detail on our privacy page and in the Dapper ID product page.
How fast can we go live?
A single pixel snippet on your site. 24–48 hours to install and verify. Leads start flowing the same week.
Ready to stop losing 97% of your traffic?
Get the full breakdown of what Dapper ID™ does, how it installs, and what it costs.