The System That Turns Browsers Into Buyers—Built for Golf Cart Dealerships
Tired of relying on walk-ins and hoping for referrals? The Fairway Sales System™ gives you a repeatable process to attract qualified buyers, nurture leads automatically, and close deals consistently—even when it’s slow. No more guessing. Just a proven playbook that delivers 5-10 new sales every month.
How the Fairway Sales System Works
A structured, three-step approach to attracting, qualifying, and converting your ideal customers.
Step 1: Drive (Attract)
Deploy targeted campaigns to attract potential golf cart buyers through SEO, digital advertising, and engaging content. We make sure you show up first when buyers in your area are searching for golf carts.
Step 2: Approach (Qualify)
Capture contact information and separate serious buyers from browsers. Our system tracks what they’re looking at, how often they return, and when they’re ready to buy—so you’re not wasting time chasing dead leads.
Step 3: Putt (Convert)
Engage prospects with personalized communication, automated follow-ups, and targeted offers that move them toward a purchase decision. Close high-value deals and optimize based on data insights for continuous improvement.
What's Included in the Fairway Sales System™
Everything you need to generate consistent leads, nurture prospects, and close more deals—all in one proven system.
Multi-Touch Attribution
Track every interaction across the buyer's journey
Smart Lead Scoring
Prioritize prospects based on engagement and fit
Automated Nurturing
Personalized email sequences that build trust
Sales Enablement
Equip your team with insights to close deals
Lead Qualification System
Identify serious buyers vs. browsers
Automated Follow-Up
Stay top-of-mind throughout the buying cycle
Seasonal Campaign Management
Optimize for peak and off-season periods
Customer Database Management
Track every interaction and optimize your approach
Why This System Works for Golf Cart Dealers
Unlike generic marketing tools, the Fairway Sales System™ is purpose-built to solve the specific challenges golf cart dealerships face every day.
Industry-Specific Approach
Unlike generic CRM systems, the Fairway Sales System is built specifically for golf cart dealerships, addressing unique challenges like seasonal buying patterns, demo drives, and trade-in processes.
Complete Automation
Automated follow-up sequences, lead scoring, and campaign triggers ensure no opportunity falls through the cracks—even during your busiest seasons.
No More Guessing Where Your Money Went
Every lead is tracked. Every touchpoint is measured. You'll know exactly which campaigns are bringing in buyers and which ones are burning cash. No vanity metrics. No BS reports. Just clear data that tells you what's working and what's not.
Scott's Golf Carts: From Slow Season to Sold Out
How the Fairway Sales System™ Generated 24 Leads and 5 Sales in 30 Days
Like many local dealerships, Scott's Golf Carts relied heavily on walk-ins, referrals, and seasonal traffic. They wanted to stabilize monthly sales and reach new online buyers without hiring an in-house marketing team.
We implemented the Fairway Sales System™, which included targeted Meta Ads to reach local buyers, SEO optimization to improve Google visibility, and a lead capture and automation system to convert inquiries into booked appointments.
Frequently Asked Questions About the Fairway Sales System
We know you have questions. Here are the answers to the most common ones we hear from golf cart dealership owners.
The Fairway Sales System™ was designed from the ground up specifically for golf cart dealerships, with automation and workflows built around your exact challenges.
Small markets are actually IDEAL for this system. With less competition and tighter targeting, we can dominate your local search results and capture every qualified buyer in your area. Scott’s Golf Carts operates in a mid-sized market and saw 24 leads in the first month.
Most dealerships start seeing qualified leads within the first 2 weeks. Full system optimization (5-10 sales/month) typically kicks in by month 2-3. And remember—if we don’t hit those numbers within 90 days, we keep working for free until we do.
No. We work on three month basis because we’re confident the system will deliver. If it doesn’t, you’re not locked in. But once you see the results, you won’t want to leave.
Yes. The Fairway Sales System™ integrates with most existing websites and platforms. However, if your site isn’t optimized for lead capture and conversion, we’ll recommend updates to maximize results.
Book a Consultation Today!
Book a free dealership marketing analysis and we’ll show you exactly how the Fairway Sales System™ can generate predictable monthly revenue for your business.
What you’ll get:
✓ Free audit of your current marketing (what’s working, what’s broken)
✓ Custom strategy roadmap tailored to your dealership
✓ Projected revenue impact based on your traffic and market
Supercharge Your Results with Dapper IQ™
Combine the Fairway Sales System with our Dapper IQ™ (Data as a Service) platform to identify anonymous website visitors, track their behavior, and recover abandoned inquiries—giving you even more qualified leads to work with.
Explore Dapper IQ™ →