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Delivering Measurable Results with AI-Driven Strategies
Real Results. Real Growth.

Dive into real-world success stories powered by Dapper Market Solutions. Each portfolio item showcases how our transparent, data-driven, and AI-enhanced approach helped clients increase traffic, boost conversions, and grow their brand. These are more than case studies—they’re proof that modern marketing works when guided by insight, not guesswork.

Memory Lane Assisted Living — Ypsilanti, MI

Industry: Assisted Living

How we filled vacant rooms and built a wait-list in a little over 12 months

The Challenge

New ownership inherited an outdated website, broken inquiry forms, and a tarnished local
reputation after purchasing the facility from a poorly managed operator. Occupancy had
slipped to 40 %, referral portals took 15 % of first-year revenue per resident, and strong
competition from other senior-living communities made rebuilding credibility essential.

What We Did

  • Launched a mobile-first, ADA-compliant website with a one-tap “Book a Tour” CTA
  • Published geo-optimized service pages for Ypsilanti, Ann Arbor, Canton, and Belleville
  • Ran Google Ads + remarketing targeting adult children within a 20-mile radius
  • Overhauled GBP with weekly photo posts, Q&A, review outreach, and reputation repair
  • Earned 35 local backlinks from health directories & senior-care blogs

The Results

  • +250 % organic-traffic growth in 12 months
  • increase in monthly inquiry forms
  • 100 % occupancy reached after ~13 months; 45-resident wait-list established
  • –72 % cost-per-lead versus referral agencies

The Data

 

“Dapper Market Solutions rebuilt our digital presence from the ground up. In just over a year
we went from half-empty halls to a waiting list. Their transparency and results speak for themselves.”

— Executive Director, Memory Lane Assisted Living

The Team, The Team, The Team!

Stay Connected With Us

Meet Our Team Members.

The Dapper Market Solutions team is made up of passionate marketers, designers, and data-driven strategists who specialize in helping local businesses grow. We combine creative insight with advanced AI tools to deliver fast, measurable results—and we treat every client like a true partner.

Deepak Dashairya
Deepak Dashairya
Deepak Dashairya
President
Deepak Dashairya
President

Say hello to the visionary leader of Dapper Market Solutions, who has over 25 years of customer service experience. Deepak’s passion lies in supporting entrepreneurs and small businesses to overcome challenges and achieve success. He has been a certified project management professional since 2007, bringing a wealth of knowledge to the table.

With a philosophy rooted in “work smarter, not harder,” Deepak specializes in sales and process integration, helping businesses optimize their operations. When not at work, Deepak enjoys spending quality time with his family and indulging in a round of golf. Additionally, like any other born and raised Michigander, he absolutely loves cheering on his alma mater, the Michigan Wolverines—Go Blue!

Jenna Carlton
Account Executive
Jenna Carlton
Jenna Carlton
Account Executive
Chantalle Faubert
Account Executive
Chantalle Faubert
Chantalle Faubert
Account Executive

Chantalle Faubert

Account Executive

As an Account Executive at DMS, I bring a vibrant energy and a rich background in communications, marketing, and events management to my role. Living in Michigan, I cherish the excitement of building genuine connections, in dynamic environments, forging meaningful connections with clients and colleagues alike.

As a proud mom of three energetic children I  understands the importance of balance and creativity in both my personal and professional life. I believe in bringing positivity to every interaction, whether it’s on the golf course, in the kitchen whipping up a delicious meal, or while delivering exceptional customer service.

I strongly believe that every interaction is an opportunity to brighten someone’s day. My goal is to make you (our clients) feel valued, heard, and excited about your journey with us. I am thrilled to be part of such an engaging team and look forward to helping you achieve your goals.

Contact Us Today!

Dapper Market Solutions specializes in helping med spas, healthcare professionals, home service providers, and senior living communities thrive in a digital space. Our goal is to learn your business inside and out to determine what makes your customers keep coming back. Once we have all the information, we find innovative ways to broadcast that stand-out element and draw in potential customers.

If you’re ready to step up your online presence and position yourself as an industry leader, get in touch with Dapper Market Solutions today. We’d be happy to discuss an effective and affordable digital marketing strategy that exceeds your expectations.

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